10 UGC Video Ideas for Equestrian Brands

Struggling to come up with content ideas for your equestrian brand?

User generated content (UGC) works best when it feels natural, relatable, and tailored to your audience—but knowing what to create can be challenging.

Here are 10 proven UGC video ideas that equestrian brands can use to increase engagement, build trust, and drive conversions.

1. Product Demo at the Yard

Show your product being used in a real environment.

2. “Day in the Life” with a Horse

Follow a rider through their routine while naturally featuring your product.

3. Honest Testimonial

A creator talks to camera about their experience.

4. Before & After

Perfect for supplements or grooming products.

5. Problem / Solution

Highlight a common issue and how your product solves it.

6. Unboxing Video

Show first impressions and packaging.

7. POV Style Content

“POV: your horse finally…” style videos perform well on TikTok.

8. Try-On / Outfit Video

Great for equestrian clothing brands.

9. Quick Tips / Advice

Educational content builds trust.

10. Trending TikTok Style Video

Use trending sounds or formats.

👉 Want help creating content like this? Get UGC for your brand → here.

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