Why Equestrian Brands Need User-Generated Content in 2025

In 2025, equestrian brands are facing a new reality: traditional advertising alone no longer drives trust, engagement, or sales. Riders and horse owners want authenticity, relatability, and real-world proof that products actually work. That’s where user-generated content (UGC) comes in.

UGC—content created by real riders rather than a studio photographer—has exploded across social media platforms. From Instagram reels of riders trying out a new saddle pad to TikTok videos showcasing a horse supplement in action, equine UGC is changing the game for horse brand marketing.

What Is User-Generated Content for Equestrian Brands?

User-generated content (UGC) is any photos, videos, or posts created by actual users of a product. For equestrian brands, this could include:

• Riders sharing how a saddle pad fits during a show

• Videos of horse supplements being administered and the visible results

• Tutorials or lifestyle posts featuring equestrian apparel or equipment

  
  

Unlike polished studio shots, UGC feels real and relatable, making it easier for other riders to trust the product and the brand.

Why Equestrian Brands Need UGC in 2025

1. Build Trust with Your Audience

According to a Nielsen study, 92% of consumers trust recommendations from other people over traditional ads. In the equestrian community, riders trust riders. A video from a real rider demonstrating your product can carry far more weight than a professional photo shoot.

2. Boost Engagement Across Social Media

Social media algorithms favor content that sparks interactions. UGC typically generates 4x higher engagement rates than brand-produced content. For horse brands, this means more likes, shares, and comments from the community—driving awareness organically.

3. Drive Sales

Authentic content doesn’t just build engagement—it converts. A study by TurnTo Networks found that UGC can increase conversion rates by up to 10% for e-commerce brands. For equestrian brands, this translates to riders seeing your product in action and being motivated to purchase.

4. Cost-Effective Marketing

Traditional marketing campaigns—studio shoots, professional photographers, and ads—can be expensive and time-consuming. UGC allows brands to scale content creation without breaking the budget, all while producing content that resonates with real riders.

Find out how EQ Content can help your brand here.

Case Study from the Equestrian Industry

• Equeene Equestrian: Partnered with three riders to produce a series of Instagram reels. The campaign increased engagement by 350% and led to a 12% boost in online sales within a month.

  
  

How to Start Your First UGC Campaign

Getting started is easier than most brands think. At EqContent, we connect equestrian brands with vetted, authentic creators who understand your products and your audience. Here’s a simple path:

1. Choose a product or campaign to highlight.

2. Assign 2–3 creators to produce short videos or photos.

3. Review and approve content.

4. Share on your social media channels and website.

   
   

Even a small test campaign can show measurable results in engagement and conversions.

✅ Takeaway

If you’re an equestrian brand looking to boost trust, engagement, and sales in 2025, UGC is no longer optional—it’s essential. Real riders creating authentic content not only showcase your products in action but also help your brand connect with the community in a meaningful way.

Ready to try UGC for your brand? 

Book a discovery call with EqContent today and see how authentic equestrian content can elevate your marketing.