
4x higher click-through rates
29% higher web conversion rate
SERVICES
EQ Content is your dedicated partner for equestrian user-generated content (UGC).
BUILT TO BOOST YOUR BRAND
We connect equestrian brands with our trusted network of creators to produce authentic, scroll-stopping UGC. From videos and photos for your ads to content for your website, emails, and socials — we help you tell your brand’s story in a way that feels real to horse lovers everywhere.
ITS TIME FOR THE EQUESTRIAN MARKET TO JOIN THE UGC REVOLUTION
WHY UGC?
Trust Over Ads:
55% of consumers across all age groups now trust UGC over other marketing strategies.
Conversion Boost:
UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click compared to average ads.
Higher Engagement:
UGC posts on social media see up to 28% higher engagement compared to brand-generated content.
Content Authenticity:
Consumers find UGC 2.5 times more authentic than branded content.
Discovery Power:
Nearly half (48%) of customers claim that UGC is a great method for them to discover new products.
Influencing Purchases:
40% of consumers are more likely to purchase a product after watching a creator review it in a video.

WHY EQ CONTENT
A comprehensive approach to effecting content creation.
We’ve lived and breathed the equestrian world, so we understand exactly what your brand needs—and the common pitfalls to avoid. From your audience to your products and your story, we know what resonates. With over 3 years of creating high-converting UGC across industries like health, beauty, lifestyle, homeware, and pets, combined with 10+ years of equestrian specific marketing expertise, we bring strategy, insight, and precision to every campaign. You can trust us to deliver professional, authentic content designed to maximize engagement, ROI, and real results for your brand.
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