How to Work with Equestrian Creators for Authentic Content

EQ CONTENT
Oct 4
2 min read

Introduction

In today’s equestrian marketing landscape, authenticity matters more than ever. Riders don’t just want to see polished studio shots—they want real-life examples from fellow equestrians using products they trust.

Working with equestrian content creators is the fastest way to produce high-quality, relatable user-generated content (UGC) that builds trust and drives engagement. But how do brands find the right creators, ensure quality, and run effective campaigns?

This guide breaks it down step-by-step.

Step 1: Identify the Right Creators for Your Brand

Not every rider is the right fit for your campaign. When selecting equestrian content creators, consider:

Riding discipline: Jumping, dressage, eventing, or leisure riding? Make sure the creator aligns with your target audience.
Content style: Do they focus on professional tutorials, lifestyle posts, or fun behind-the-scenes content?
Engagement metrics: Likes, comments, and shares matter more than follower count.
Authenticity: Look for creators who genuinely use products, not just those chasing sponsorships.

Step 2: Vet Creators Before Collaboration

Vetting ensures your brand works with reliable, professional creators. Ask yourself:

Have they produced content for brands before?
Are they familiar with social media best practices?
Do they produce high-quality visuals (photos and videos)?
Are they responsive and professional in communication?

Creating a small test brief is a great way to gauge quality before committing to a full campaign. At EQ Content, we vet all of our creators so that you can ensure your working with the very best.

Step 3: Create a Clear Campaign Brief

To ensure smooth collaboration, provide creators with a detailed brief that includes:

Campaign objective: Product launch, social media awareness, website content, etc.
Deliverables: Number of photos, videos, or reels.
Tone & style: Lifestyle, instructional, fun, professional.
Key messaging: Features, benefits, or brand hashtags.
Timeline & deadlines

A clear brief reduces revisions and ensures the content aligns with your brand vision.

Step 4: Collaborate and Communicate

Once creators start producing content, maintain open communication:

Provide feedback promptly.
Be clear on approvals, edits, and deadlines.
Use collaborative tools like Google Drive, Dropbox, or your EqContent dashboard to share files.

Consistency in communication ensures creators feel supported and motivated to produce high-quality content.

Step 5: Leverage the Content Across Channels

After approval, make the most of your authentic content:

Share across social media platforms: Instagram, TikTok, Facebook, and Pinterest.
Use content in ads, newsletters, or your website.
Tag the creators to give them credit and increase reach.

Bonus Tips for Successful Collaborations

Start small: Run a pilot campaign with 1–3 creators.
Track results: Engagement, clicks, and conversions to measure ROI.
Build long-term relationships: Creators who know your brand will produce better content over time.

Conclusion

Working with equestrian content creators can transform your horse brand marketing by producing authentic, engaging, and trustworthy content. By finding the right creators, providing clear briefs, and fostering collaboration, you can generate content that resonates with your audience and drives results.

Ready to start your first equestrian UGC campaign? Submit your brief via EqContent today and connect with vetted creators.