top of page

WHAT IS UGC

User-Generated Content: The Power of Real People, Real Stories

 

In today’s digital world, authenticity is everything. Customers trust real people more than traditional advertising — and that’s exactly what UGC delivers.

​

UGC (User-Generated Content) is any content created by your customers, fans, or community, rather than your marketing team.

 

This can include:

  • Photos and videos of products in use

  • Honest reviews or testimonials

  • Social media posts featuring your brand

  • Creative reels, TikToks, or stories showcasing experiences​

​

How Our UGC Service Works

​

  1. Brands: Share your goals, target audience, and campaign vision.

  2. Creators: We match you with brands that fit your style and expertise.

  3. Creation: Creators produce authentic, high-quality content that resonates with your audience.

  4. Distribution: Brands use UGC across social media, ads, and e-commerce, driving engagement and sales.

  5. Results: Brands get content that converts, and creators get recognition and compensation.

​

The Bottom Line

​

UGC is the future of marketing, especially in communities that value authenticity and trust.

 

It’s a win-win:

  • Brands get authentic content that connects and converts

  • Creators get paid, build credibility, and share their passion with the world

  • ​

If you want your equestrian brand to stand out, build trust, and drive sales, or you’re a creator looking to turn your passion into profit, UGC is your answer.

​

IMG_5707.jpg

Why Brands Need UGC

Traditional content is no longer enough. People want authentic stories from real users, especially in niche communities like equestrians.

 

UGC helps brands:

  • Build Trust: 92% of consumers trust recommendations from real people over branded ads.

  • Increase Engagement: UGC is relatable and encourages comments, shares, and clicks.

  • Boost Conversions: Brands that use UGC see higher sales and repeat customers.

  • Scale Content Quickly: Access a constant stream of fresh content without overloading your team.

  • Connect with Communities: In the equestrian world, real riders sharing real experiences is priceless.

UGC for creators

​​​​

For equestrian creators, UGC is more than just making content — it’s a way to monetise your passion and gain exposure.

 

By partnering with brands through our agency, you can:

  • Get paid for content you’re already creating

  • Build relationships with brands that respect your expertise

  • Grow your portfolio with real campaigns

  • Reach new audiences and increase your influence in the equestrian community

​

You don't need a huge following to influence audiences. With UGC, your content goes to the brand to post across their own socials, no posting yourself required! 

SUBSCRIBTIONS

bottom of page