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The first equestrian specific UGC platform - connecting brands to creators
source quality ugc for your equestrian brand
Authentic UGC From Real Riders That Drives Sales
EQ Content connects equestrian brands with vetted equestrian content creators who produce authentic video and image content featuring real horses, real riders and real riding environments.
Instead of relying on expensive photoshoots or generic influencer campaigns, brands can source high-performing user-generated content (UGC) designed for social media, paid ads and websites.
Create authentic marketing content faster, more affordably, and at scale.
Join these forward thinking equestrian brands
Why Equestrian Brands Are Switching to UGC
Traditional advertising no longer builds the same trust it once did. Riders and horse owners want to see real people using products in real riding environments.
User-generated content delivers exactly that.
Brands using UGC consistently see:
• Higher engagement on social media
• Lower cost-per-click in paid ads
• Higher conversion rates on product pages
• Greater brand trust from riders and horse owners
In fact:
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92% of consumers trust recommendations from real people over traditional advertising.
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Brands using UGC see 29% higher website conversion rates.
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UGC ads generate 4x higher click-through rates and significantly lower CPC.
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For equestrian brands, authenticity matters even more — because riders want to see products used in real stables, arenas and riding environments.
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Work With Equestrian Content Creators Who Understand the Industry
Finding creators who genuinely understand horses can be difficult.
EQ Content solves this by connecting brands with experienced equestrian creators, including:
• Riders
• Trainers
• Horse owners
• Equestrian photographers and videographers
• Social media creators
Every creator on the platform is reviewed for quality, authenticity and engagement, ensuring brands can collaborate with creators who truly understand equestrian products and audiences
HOW eq content WORKS
CREATE A BRIEF -> SELECT CREATORS -> GET CONTENT
It really is as simple as that. We find your brand the best creators to shoot your videos. All creators are manually vetted for their work.
Onboarding & brief
Set up your brand profile and submit a brief. Share a few details about your brand, the types of UGC videos you're looking for, and the kind of creators you'd like to work with—so we can match you with the best talent right away.
The Type of Content our Equestrian Creators Produce
Creators on EQ Content regularly produce:
• Product reviews and demonstrations
• Horse riding content
• Stable and yard lifestyle content
• Unboxing videos
• Social media ads and short-form video
• Product launch content
• Tutorials and training content
This type of authentic rider-generated content performs particularly well on platforms like Instagram, TikTok and Facebook.
UGC is not just a trend, but a fundamental shift in how consumers interact with and perceive brands. It's about authenticity, trust, and relatability.
Why equestrian Brands Choose EQ Content
Industry-Specific Creators
Our network consists of creators who genuinely live the equestrian lifestyle.
Faster Content Production
Receive high-quality content within days instead of organising expensive photoshoots.
Authentic Marketing
Content created by real riders builds far more trust than traditional advertising.
Scalable Content Creation
Run campaigns with multiple creators to generate large volumes of content for ads and social media.
Built by Equestrian Marketers
EQ Content was founded after seeing firsthand how difficult it is for equestrian brands to consistently produce authentic marketing content.
With experience in both equestrian marketing and UGC campaigns, the platform was created to bridge the gap between brands and talented creators who understand the industry.
The mission is simple:
Make equestrian marketing more authentic, efficient and results-driven.
Work With Equestrian UGC Creators
EQ Content helps brands connect with equestrian UGC creators who specialise in producing authentic horse-related content.
Our creators produce high-quality videos and images featuring real riders and horses, helping equestrian brands build trust with their audience and create marketing that feels genuine.
If you’re looking to work with equestrian content creators, run creator campaigns, or produce high-performing UGC for your ads and social media, EQ Content provides the platform to connect with the right creators quickly and easily.
