EqContent was founded by Kat, an experienced marketer, creator, and equestrian business owner who knows firsthand how demanding and expensive it can be to produce high-quality content.

 

After years in marketing and creating UGC for brands like BT, Butternut Box, and Fussy Deodorant, she spotted a gap in the equestrian world — where traditional campaigns often fall short, and authentic, relatable content is hard to come by.

​

That insight inspired EqContent — an agency built to bridge the gap between equestrian brands and creators.

 

We help brands access genuine, conversion-driven UGC that reflects the real equestrian lifestyle, while ensuring creators are fairly paid and valued for their work.

 

Our mission is simple: to make equestrian marketing more authentic, efficient, and rewarding for everyone involved.