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The first equestrian specific UGC platform - connecting brands to creators
This case study shows how an equestrian clothing brand used user generated content (UGC) to improve engagement and increase conversions.
By using authentic content created by real riders, the brand was able to showcase products in real-life settings and significantly improve performance across social media and paid ads.
UGC Case Study: Equestrian Clothing Brand Increases Conversions with UGC
The Brand
A UK-based equestrian clothing brand specialising in performance riding wear for everyday riders and competitive equestrians.
The Challenge
The brand was struggling to convert website visitors into customers despite having strong products and an engaged social media audience.Their existing content was highly polished but lacked authenticity, making it difficult for customers to relate to the brand or visualise the products in real-life use.
The Strategy
The brand introduced user generated content (UGC) into their marketing strategy to create more relatable, real-world content.Using EQ Content, they sourced multiple equestrian creators to produce:
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Try-on videos at the yard
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“Day in the life” riding content
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Product-focused clips highlighting fit and comfort
The content was designed specifically for use across TikTok, Instagram, and paid ads.
The Content
The creators filmed natural, unscripted content in real equestrian environments, including:
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Riding sessions
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Yard routines
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Casual talking-to-camera reviews
This helped potential customers see how the clothing performed in real conditions.
The Results
After introducing UGC:
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Increased engagement across social media
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Improved click-through rates on paid ads
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Stronger conversion rates on product pages
The brand found that UGC significantly outperformed their previous studio-style content.
Key Takeaway
Authentic, relatable content allows customers to better visualise products in real-life use—making UGC particularly effective for equestrian clothing brands.
The Type of Content our Equestrian Creators Produce
Creators on EQ Content regularly produce:
• Product reviews and demonstrations
• Horse riding content
• Stable and yard lifestyle content
• Unboxing videos
• Social media ads and short-form video
• Product launch content
• Tutorials and training content
This type of authentic rider-generated content performs particularly well on platforms like Instagram, TikTok and Facebook.
Ready to Create Results Like This?
If you're looking to achieve similar results for your brand, EQ Content connects you with experienced equestrian creators who understand your audience.
From product demos to testimonials and ad creatives, our platform makes it easy to create high-performing UGC at scale.
Why UGC Works for Equestrian Brands
UGC is particularly effective in the equestrian industry because it is built on trust, experience, and community.Unlike traditional advertising, UGC allows brands to:
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Show products in real-life environments
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Build credibility through real riders and horse owners
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Create content that feels natural and relatable
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Improve performance across social media and paid ads
These case studies highlight how brands are successfully using UGC to grow.