Top 10 Social Media Trends for Equestrian Brands in 2025

Introduction

The equestrian industry is evolving rapidly, and so is social media marketing. Riders and horse owners are seeking authentic, engaging content that feels real, not staged. To stay ahead in 2025, equestrian brands need to understand the latest trends and leverage them effectively.

From user-generated content (UGC) to short-form video, here are the top 10 social media trends every horse brand should know.

1. User-Generated Content (UGC) Reigns Supreme

Rider-created content continues to outperform traditional marketing. Equestrian UGC builds trust, boosts engagement, and drives sales. Partnering with authentic riders ensures your content resonates with the equestrian community.

Link to For Brands to start a UGC campaign.

2. Short-Form Video Dominates

Platforms like TikTok, Instagram Reels, and YouTube Shorts are where engagement thrives. Quick tutorials, behind-the-scenes clips, and product demos are perfect for showing riders using your products in real-life scenarios.

3. Micro-Influencers Make a Big Impact

Smaller, niche equestrian creators often have higher engagement rates than big influencers. They connect deeply with their audience, making them ideal for authentic brand collaborations.

4. Interactive Content Drives Engagement

Polls, quizzes, and “choose-your-own-adventure” posts on Instagram Stories or TikTok increase interaction. Ask riders about their favorite tack, supplements, or riding hacks to spark conversations.

5. Social Commerce Integration

Buying products directly through social media posts is growing. Equine brands can use shoppable posts to convert engagement into sales instantly, especially when paired with authentic rider content.

6. Behind-the-Scenes Content

Riders love seeing the process—training sessions, product testing, or stable routines. Behind-the-scenes posts humanize your brand and reinforce authenticity.

7. Educational Content Wins

How-to videos, tutorials, and tips about riding, horse care, or equipment help position your brand as an authority in the equestrian space. UGC can make this content feel more genuine.

8. Sustainability and Ethical Practices Matter

Horse owners are increasingly conscious of eco-friendly and ethical practices. Highlight your sustainable products or responsible sourcing through posts and UGC campaigns.

9. Community-Focused Campaigns

Engage your audience by featuring customer stories, rider achievements, or collaborative challenges. Community-driven content strengthens loyalty and encourages organic sharing.

10. Consistency and Frequency Are Key

Posting regularly keeps your brand top-of-mind. Pairing consistent content with authentic equestrian creators ensures your brand message is constantly reinforced across social channels.

Conclusion

The social media landscape for equestrian brands in 2025 is all about authenticity, engagement, and leveraging UGC. By following these trends—especially partnering with real riders—you can boost visibility, foster trust, and drive sales.

Want to implement these trends with authentic equestrian content? Book a discovery call with EqContent and start collaborating with creators today.